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AI companion apps on track to pull in $120M in 2025
The number of AI companion apps has grown more than 60% since 2024.
Appfigures defined the market segment in the same way, describing companion apps as those in which the user can interact with either premade or user-generated synthetic characters meant to embody an actual personality. Appfigures crunched the numbers and found that, as of July 2025, AI companion apps have driven $221 million in consumer spending worldwide. Meanwhile, ChatGPT’s recent upgrade to GPT-5 brought to light the fact that many of its users felt a kinship with the older model, as they mourned the loss of their AI companion, whom they had come to depend upon.
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