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AI companions are the final stage of digital addiction, and lawmakers are taking aim
Designed to be the perfect person—always available, never critical—AI companions are hooking people deeper than social media ever could. They make the attention economy look like a relic.
You might think that such AI companionship bots—AI models with distinct “personalities” that can learn about you and act as a friend, lover, cheerleader, or more—appeal only to a fringe few, but that couldn’t be further from the truth. But AI companions, which are increasingly agentic and personalized, are designed to excel on both scores, making possible an unprecedented level of engagement and interaction. In an interview with podcast host Lex Fridman, Eugenia Kuyda, the CEO of the companion site Replika, explained the appeal at the heart of the company’s product.
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