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AI Hardware Is in Its ‘Put Up or Shut Up’ Era


This week at CES, companies of all sizes will show off all their new AI-enabled gadgets. Here’s hoping they don’t all just do stuff your phone already excels at.

With most of the spoils of the current AI boom going to the industry's apex predators—OpenAI, Google, Meta—and their mature, well trained language models, startups who want to compete are focusing more on the physical layer of the user experience. I've lost count of how many press pitches I have received ahead of the event from companies wanting to show off their earbuds built specifically for AI that let you interact with Her-esque chatbots. Sag points toward competitors like Even Realities or Looktech.AI, which make smart glasses that allow broad user controls over privacy settings and don’t necessarily just send every bit of data back to the mothership.

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