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AI Has Helped Shein Become Fast Fashion's Biggest Polluter
The company nearly doubled its emissions in 2023.
Although Shein’s sustainability report indicates that labor conditions are improving, it also shows that in third-party audits of over 3,000 suppliers and subcontractors, 71 percent received a score of C or lower on the company’s grade scale of A to E — mediocre at best. Although Peter Pernot-Day, Shein’s head of global strategy and corporate affairs, told Business Insider last August that AI was not central to its operations, he indicated otherwise during a presentation at a retail conference at the beginning of this year. In May, Akter and his colleagues published a study finding that when fast fashion suppliers used AI data management software to comply with big brands’ sustainability goals, those companies were more profitable and emitted less.
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