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AI has its Super Bowl moment with Microsoft Copilot


Microsoft shared what is likely to be a Super Bowl advert for their Copilot AI assistant tool on YouTube, showing off its versatility.

Microsoft is ramping up marketing of its artificial intelligence (AI) assistant Copilot with an advertisement designed for the Super Bowl launching on YouTube. It is prominently shown on both a home computer and a mobile phone to illustrate the fact that Copilot is not locked to Microsoft decides and can be used wherever its users are. Demonstrating to a wide market what an artificial intelligence tool can do for them is a big challenge and if Microsoft’s ‘game day’ ad can show the general population how and why they might want to use an AI, they could see huge uptake on Copilot.

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