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AI helps India’s Meesho cut some customer call costs by 75%
Softbank-backed Meesho has rolled out what it claims to be India's first generative AI-powered voice bot among e-commerce firms for customer support, Meesho rolls out India's first generative AI-powered voice bot among e-commerce firms for customer support.
Softbank-backed Meesho has rolled out what it claims to be India’s first generative AI-powered voice bot among e-commerce firms for customer support, paring down some expenses by 75%. “We haven’t built our own LLM because we believe the off-the-shelf ones available out there were doing well in Hindi and English,” said Sanjeev Barnwal, co-founder and chief technology officer of Meesho, in an interview with TechCrunch. The startup, which recently generated positive cash flow, said the voice bot had cut the per-call cost to the firm by 75%, but declined to elaborate on the expenses.
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