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AI in Search is driving more queries and higher quality clicks
We continue to send billions of clicks to the web every day and are committed to prioritizing the web in our AI experiences in Search.
People are increasingly seeking out and clicking on sites with forums, videos, podcasts, and posts where they can hear authentic voices and first-hand perspectives. People are also more likely to click into web content that helps them learn more — such as an in-depth review, an original post, a unique perspective or a thoughtful first-person analysis. We believe that AI will be one of the most expansionary moments for the web, empowering us all to ask vastly more questions and creators to reach more deeply engaged audiences.
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