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AI is "the very core of our business", says EA CEO
EA CEO Andrew Wilson has stated AI is "the very core of our business" and the company has over a hundred "active novel …
Expansion is about "giving our creative teams an exponentially bigger canvas upon which to create" by adding depth and intelligence to characters and personalising stories. AI is powering discovery tools so that Sims players can search for suitable in-game assets using photos rather than text. Through photo-based searching, players can find housing elements or even upload a photo of a real human to create their likeness.
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