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AI Is Apple’s Best Shot at Getting You to Upgrade Your iPhone


Apple is limiting its new artificial intelligence features to new phones, in hopes of a sunny September.

Apple’s approach is an additive one, relying on the influence and footprint of its existing apps rather than spinning up a new chatbot or web browser that spits out human-like responses. Once Apple Intelligence rolls out to iPhones, Macs, and iPads later this year, it supposedly will turn sketches into images, sort through photos and videos, rewrite emails, change the tone of messages, and allow its voice assistant Siri to tap into different apps to string together smarter responses. Her coverage areas include communication apps, commerce trends, data and device ownership, AR and VR, and how the culture of Silicon Valley shapes the products we... Read more

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