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AI is burying company web sites in search results, but Otterly.AI thinks it can help

Many sites saw their organic traffic decline in 2024, in big part due to the rise of AI-generated search results. Many queries no longer lead to

Like New York-based competitor Profound, the Austrian startup builds dashboards to help companies and ad agencies monitor and optimize their presence in AI results. That’s one reason why Otterly plans to add a recommendation engine, and in the meantime, why it went from monthly to weekly tracking — so marketing teams can conduct experiments to optimize their content and quickly see what might be working or not. Eventually, he teamed up with two co-founders, Josef Trauner (in the middle in the image above) and Klaus M. Schremser (on the left), who are respectively the former CEO and head of growth at Usersnap, a user feedback platform they sold to saas.group in 2023.

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