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AI is changing how elections are fought, from deepfake endorsements to chatbot campaigners
Recent election campaigns from Pakistan, India and Indonesia have shown radical new uses of generative AI that change how campaigns are run. Here's what's coming for Australia and the rest of the world.
From generative AI cartoon avatars of candidates, to political endorsements issued from beyond the grave, to sentiment-tracking chatbots writing stump speeches, parties are deploying the new technology in ways that its inventors may not have imagined. Last week, tech giants including Microsoft, Meta, Google, Amazon, X, OpenAI and TikTok signed a pact to voluntarily adopt "reasonable precautions" to prevent AI tools from being used to disrupt democratic elections around the world. Specifically, the accord aims to counter "harmful AI-generated content meant to deceive voters" including audio, video and images that "deceptively fake" the appearance, voice or actions of candidates and "other key stakeholders".
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