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AI is forcing the data industry to consolidate — but that’s not the whole story


While AI may be the catalyst behind the recent wave of data company M&A, the market was ripe for consolidation.

In a TechCrunch survey conducted in December 2024, enterprise VCs said data quality was a key factor to make AI startups stand out and succeed. At the time of the deal, George Fraser, the co-founder and CEO of Fivetran, told TechCrunch that while moving data in and out of these warehouses seems like two sides of the same coin, it’s not that simple; the company even tried and abandoned an in-house solution to this problem. For Sanjeev Mohan, a former Gartner analyst who now runs SanjMo, his own data trend advisory firm, these types of scenarios are a big driver of the current wave of consolidation.

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