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AI is upending search as we know it
Generative AI is changing how people search, and enterprises are taking notice of the newest way to bring information to people: RAG.
He added the value of RAG architecture lies in its ability to refer to actual documents, making it easy for users to get close to the answers they’re looking for. Yext’s Ward said there might come a time when every company builds their own search platform, one powered by RAG and generative AI, so that customers can find the best information grounded in the brands’ data. The upcoming VB Transform 2024 conference will further explore these themes with expert panels discussing the cross-functional future of AI, featuring leaders.
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