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AI Is Using Your Likes to Get Inside Your Head


Liking features on social media can provide troves of data about human behavior to AI models. But as AI gets smarter, will it be able to know users’ preferences before they do?

Max Levchin —the PayPal cofounder and Affirm CEO—sees a new and hugely valuable role for liking data to train AI to arrive at conclusions more in line with those a human decisionmaker would make. He views the accumulated resource that today sits in Facebook ’s hands as a godsend to any developer wanting to train an intelligent agent on human preference data. More chilling is the trend that the US Federal Communications Commission (FCC) and its equivalents elsewhere have recently cracked down on: uses of AI to “ clone ” an individual’s voice and effectively put words in their mouth.

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