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AI or not, Will Smith’s crowd video is fresh cringe


Fans accused Will Smith of sharing AI-generated videos from his tour, but the situation is more complicated than it seems.

It’s bad news for Smith, who’s already suffered reputational damage after “ the slap.” If he were using AI to make his concerts look more impressive, or even spinning up stories of fans using his music to cope with cancer treatment, that would be pretty indefensible. You could make the argument that Will Smith has not duped his fans — that his team simply used AI to generate footage from photographs to create a more visually gripping social media post and that this practice could be compared to other forms of video editing. If a fan buys tickets to see a pop star, but it turns out that his recordings only sound good because his terrible voice has been autotuned, then they’d feel duped.

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