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AI overviews cause massive drop in search clicks
The Pew Research Center analysis shows how hard AI is hitting web traffic.
Google's search results have undergone a seismic shift over the past year as AI fever has continued to escalate among the tech giants. SEO experts have disagreed with Google's stance on how AI affects web traffic, and the newly released Pew study backs them up. This research provides more evidence that Google's use of AI is changing the way people gather information and interact with search results.
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