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AI personal assistant startup Ario raises $16 million, aims to democratize digital helpers


Ario raises $16M to build an AI personal assistant that leverages users' personal data, aiming to provide affordable, high-value digital assistance to everyone.

“We’re using our 10 years of work at our prior company, which was in the business of preventing data from flowing out of every large bank, hotel, airline and e-commerce website in the United States,” said Sumit Agarwal, Ario’s founder and CEO, in an interview with VentureBeat. Ario’s first step is to help users collect their own data from major consumer websites and services — a process Agarwal describes as “adversarial ETL” (extract, transform, load). “Even though we have GDPR coming from Europe, California Consumer Privacy Act…the reality is that every major company knows that user data is the most valuable thing on earth,” Agarwal told VentureBeat.

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