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AI referrals to top websites were up 357% year-over-year in June, reaching 1.13B
AI platforms in June 2025 generated over 1.13 billion referrals to the top 1,000 websites globally, up 357% year-over-year.
For instance, The Wall Street Journal recently reported on data that showed how AI overviews were killing traffic to news sites. Some sites will naturally rank higher than others that are blocking access to AI platforms, as The New York Times does, as a result of its lawsuit with OpenAI over the use of its articles to train its models. 1 site by AI referrals for each category included YouTube (31.2M), Research Gate (3.6M), Zillow (776.2K), Europa.eu (992.9K), Wikipedia (10.8M), NIH.gov (5.2M), Investing.com (1.2M), Home Depot (1.2M), Kayak (456.5K), and Zara (325.6K).
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