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AI sales rep startups are booming. So why are VCs wary?


When you really probe venture capitalists about investing in AI startups, they'll tell you that businesses are experimenting wildly but are very slow to

These use large language models (LLMs) and voice technology to craft personalized outreach emails and place automated calls to potential customers. Even though the whole category is on fire and customers are using them, it’s still too early to know whether their growth will continue over the long term or they be discarded like so many other AI pilot projects once the wow factor fades, because they don’t prove to be more effective than human outreach. Jasper, a copywriting startup that was last valued at $1.5 billion, but ran into speed bumps and had to lay off 30% of its staff after ChatGPT was introduced, serves as a cautionary tale for some investors.

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