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AI startup Friend spent more than $1M on all those subway ads
If you’ve been on the New York subway recently, you’ve probably seen stark white ads promoting a wearable AI device called Friend.
CEO Avi Schiffman told Adweek that the company spent more than $1 million on a campaign with more than 11,000 cards on subway cars, 1,000 platform posters, and 130 urban panels. Some stations, like West 4th Street, are completely dominated by Friend ads. Schiffman said he’s well aware that “people in New York hate AI … probably more than anywhere else in the country,” so he deliberately bought ads with lots of white space “so that they would socially comment on the topic.”
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