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AI suggestions make writing more generic, Western
A new study from Cornell on AI writing assistants finds these tools have the potential to function poorly for billions of users in the Global South by generating generic language that makes them sound more like Americans.
While the assistant helped both groups write faster, Indians got a smaller productivity boost, because they frequently had to correct the AI’s suggestions. ChatGPT and other popular AI tools powered by large language models (LLMs), are primarily developed by U.S. tech companies, but are increasingly used worldwide, including by the 85% of the world’s population that live in the Global South. When writing about a public figure, if an Indian entered “S” in an attempt to type Shah Rukh Khan, a famous Bollywood actor, AI would suggest Shaquille O’Neil or Scarlett Johansson.
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