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AI summaries cause ‘devastating’ drop in audiences, online news media told
Exclusive: Study claims sites previously ranked first can lose 79% of traffic if results appear below Google Overview
News companies have been warned of a “devastating impact” on online audiences as search results are replaced by AI summaries, after a new study claimed it caused up to 80% fewer clickthroughs. A Google spokesperson said in a statement the study was “inaccurate and based on flawed assumptions and analysis”, using outdated estimations and a set of searches that did not represent all the queries that would generate traffic for news websites. The legal complaint to the UK’s Competition and Markets Authority is a collaboration between the tech justice group Foxglove, the Independent Publishers Alliance and the Movement for an Open Web.
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