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AI tools may soon manipulate people’s online decision-making, say researchers
Study predicts an ‘intention economy’ where companies bid for accurate predictions of human behaviour
The study claims that large language models (LLMs), the technology that underpins AI tools such as the ChatGPT chatbot, will be used to “anticipate and steer” users based on “intentional, behavioural and psychological data”. “In an intention economy, an LLM could, at low cost, leverage a user’s cadence, politics, vocabulary, age, gender, preferences for sycophancy, and so on, in concert with brokered bids, to maximise the likelihood of achieving a given aim (eg to sell a film ticket),” the study suggests. It quotes the chief executive of the largest AI chipmaker, Jensen Huang of Nvidia, who said last year that models will “figure out what is your intention, what is your desire, what are you trying to do, given the context, and present the information to you in the best possible way”.
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