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AI video rivalry intensifies as Luma announces Dream Machine API hours after Runway


With the launch of the Dream Machine API, Luma AI aims to further fuel AI video creation around the web through new third-party apps.

The Dream Machine API allows users — whether they be individual software developers, startup founders, or engineers on teams at larger enterprises — to build applications and services atop Luma’s hit video generation model. Amit Jain, co-founder and CEO of Luma AI, explained the company’s vision in a statement published as part of a press release, saying: “Our creative intelligence is now available to developers and builders around the world. Inputs and outputs generated through the API are not used to train Luma’s AI models unless explicit permission is granted by the user, ensuring that intellectual property rights remain intact.

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