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AI was a common theme at Gamescom 2025, and while some indie teams say it's invaluable, it remains an ethical nightmare

The most thought-provoking thing I saw at Gamescom 2025 is the blurred line that AI represents to the industry at large.

If you're a very small-scale indie from Spain, Turkey, Britain, or myriad other places you could simply campaign your local body to give you a slot - a little space on their stand to demo your idea. This is where I give a plug to Ed Zitron's Better Offline, an excellent podcast that has become a crusading warning and furious scream at executive greed, tech lies, and the market disaster that is likely to come. Thus I don't want to 'call out' a tiny team's inventive game concept for AI art when it's a very early prototype - the developers have time to change course, and I think they should have a chance to do that without a public pillorying.

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