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AI: The Ultimate Sherlocking?

History Doesn't Repeat Itself, but It Often Rhymes

Every year, Apple improves their own software by adding features that until that point third-party apps have solved, and websites like TechCrunch get a good annual article to write. At around the same time that Sherlock disappeared, the tech industry and the businesses which came to dominate the following decade, were starting to understand the importance of analytics data and the role that their sites’ designs played in both user retention and engagement. The big aggregators stand to have the linchpin Thompson talks about snapped – if the first place that a user goes to find what they need is Siri, then they lose one of the structural pillars on which their market dominance rests.

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