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AI-assisted copywriting more effective than humans alone
A small-scale study found AI-generated content lightly edited by humans had a 26% more effective click-through rate, better than humans alone
As newsrooms and websites begin to incorporate AI into their content more, you can’t blame writers for worrying about being replaced. “It’s a relatively small study structured as an A/B test, not a massive piece of research, but it was highly practical, and it was a real campaign,” Pencil co-founder Will Hanschell said. She’s also appeared on BBC Radio 5 and The Guardian podcast to share her expertise on technology, influencers, and niche internet subcultures.
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