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AI-generated spam is starting to fill social media. Here's why
A Jesus made of vegetables, bizarre log cabins, products that don't exist. AI-generated images are creating new forms of clickbait and causing some users to doubt what's real.
When researchers at Georgetown and Stanford universities investigated more than 100 Facebook pages that routinely post AI content — sometimes dozens of times a day — they found that many are engaging in scams and spam. "We work to reduce the spread of content that is spammy or sensational because we want users to have a good experience, which is why we offer them controls to what they see in their feed," a spokesperson for Meta told NPR in a statement. "It just sort of reinforces people's disbelief and ... makes it harder to see what is real," said Hobey Ford, a puppeteer in North Carolina who has seen AI images pop up in Facebook groups dedicated to science, claiming to depict new discoveries.
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