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AI-Powered Coca-Cola Ad Celebrating Authors Gets Basic Facts Wrong. A new Coke ad proudly features a quote from a J.G. Ballard book, only he didn’t write the words and it’s not his book.
A new Coke ad proudly features a quote from a J.G. Ballard book, only he didn’t write the words and it’s not his book.
The firm that produced the ad campaign said it used AI to scan books for mentions of Coca-Cola, and then put viewers in the point of view of the author, typing that portion of the text on a typewriter. “For the creation of ‘Classic’ AI was leveraged in the initial research phase to identify books with brand mentions,” a spokesperson for VML, a WPP agency behind the ad, told me in an email. “After that, we conducted a manual scan of credible sources to ensure accuracy and due diligence and secured permission from all involved publishers, authors and estates.”
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