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AI’s emissions are about to skyrocket even further


Data center emissions have tripled since 2018. As more complex AI models like OpenAI’s Sora see broad release, those figures will likely go through the roof.

OpenAI released its video generation model Sora to the public on December 9, and its website has been so flooded with traffic from people eager to test it out that it is still not functioning properly. “As we scale up to images and video, the data sizes increase exponentially,” says Gianluca Guidi, a PhD student in artificial intelligence at University of Pisa and IMT Lucca, who is the paper’s lead author. “There’s going to be increased pressure, between the environmental and sustainability-conscious community and Big Tech,” says Francesca Dominici, director of the Harvard Data Science Initiative and another coauthor.

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