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Airbnb’s Olympics Push Could Help It Win Over Paris
Paris officials have placed tough new restrictions on Airbnb rentals in recent years. The company is using the Olympics to try and win over locals and broaden its footprint in the iconic city.
If Airbnb rentals are seen as largely successful during the Paris Olympics, by providing cheaper stays than hotels and a cash infusion for some locals without too much inconvenience for others, the platform could permanently grow its already substantial presence in the city. Last summer, Airbnb CEO Brian Chesky urged Parisians to list their homes for the games to keep prices down, and the company hopes some new hosts drawn by Olympic demand will stick with the platform long-term. Despite the flood of visitors, the ready availability of vacancies suggests that like many athletes competinging in Paris, some Airbnb hosts will end the games with disappointment as their listings remained unbooked.
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