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Alexa had “no profit timeline,” cost Amazon $25 billion in 4 years — WSJ highlights vague metrics, internal struggles of Amazon Devices

WSJ report highlights vague metrics, internal struggles of Amazon Devices.

The Amazon business unit that focuses on Alexa-powered gadgets lost $25 billion between 2017 and 2021, The Wall Street Journal(WSJ) reported this week. Someone the WSJ described as being "a former longtime Devices executive" said that when Alexa first started, Amazon's gadgets team "didn't have a profit timeline" when launching products. Amazon Halo health trackers, which have also been bricked, and Luna game-streaming devices were also developed in 2019, when the hardware unit lost over $6 billion, per WSJ.

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