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Alexa may get smarter with more APIs rather than more AI

Just make your Alexa smarter.

According to Business Insider, Amazon is partnering with several companies to make Alexa better at doing things you might want a digital assistant to do: including calling an Uber, tackling Ticketmaster for events, booking dinner through OpenTable, and handling GrubHub and Instacart for your food delivery. In fact, an Amazon spokesperson told the publication that any product development process features ideas that “don’t necessarily reflect what the experience will be when we roll it out for our customers.” Instead of unleashing an LLM-powered assistant on a service or website and telling it to execute a task for you (a model that companies like Rabbit and Humane AI have tried with limited success), Amazon could just use a smarter, more conversational Alexa to make the clunky command and control structure of API calls more seamless.

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