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Alexa relaunched with ambition to be 'your best digital friend'
It is available from March and included in a Prime subscription - or $19.99 to non-members.
Rapid recent advances in artificial intelligence (AI) have caused huge growth in software capable of natural-sounding conversations, with ChatGPT and DeepSeek among the most-downloaded apps worldwide. Amazon's head of devices and services Panos Panay said Alexa+ would remember information, meaning if you tell it you're a gluten intolerant vegan, for example, future recipes it suggested would bear this in mind. And Dr Stuart Millar, lead AI engineer at Rapid7, said the move "makes sense" as Alexa has "lagged behind" competitors such as ChatGPT - but warned the real test will be when regular people get their hands on it.
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