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Alexis Ohanian is premiering his women’s soccer show on X
Pivoting even harder to video.
This announcement comes shortly after a gathering of X partners and clients at the New York office on Tuesday, while Yaccarino works to retain advertisers and content creators — both vital to the platform but steadily fleeing due to the behavior of its owner, Elon Musk. X has been securing content deals with creators like MrBeast and celebrities like Don Lemon, aiming to strengthen its pivot to video and challenge YouTube as a video-hosting platform. The show focuses on 11 national women’s league soccer players during their off-season, living together for two weeks in Miami, offering “uncensored access to their personal stories, interpersonal relationships and on-field journey.”
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