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Algorithms are pushing AI-generated falsehoods at an alarming rate. How do we stop this?

It’s increasingly hard to tell which content online is fake. As malicious actors use generative AI to fuel disinformation, governments must regulate now before it’s too late.

OpenAI’s ChatGPT, Google’s Gemini, and various image, voice and video generators have made it easier than ever to produce content, while making it harder to tell what is factual or real. Our research indicates these conflicts saw online platforms initially open to changes and later resisting them, while the Australian government oscillated from enforcing mandatory measures to preferring voluntary actions. The takeaway from our study is that once digital products become integral to millions of businesses and everyday lives, they serve as a tool for platforms, AI companies and big tech to anticipate and push back against government.

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