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Alibaba Cloud notches big with ‘China’s Instagram’ completing largest data migration


The popular lifestyle social platform Xiaohongshu spent a full year moving 500 petabytes of data to China’s largest cloud provider.

For context, one petabyte of data can hold around 11,000 4K high-definition movies, which would require more than two-and-a-half years of non-stop binge watching to get through – assuming an average size of 90 gigabytes and length of two hours per film. The case marks a big win for Alibaba as cloud providers are racing to upgrade their data centres amid rising demand for artificial intelligence services. Shanghai-based Xiaohongshu is the largest lifestyle social media platform in China, boasting a monthly active user base of more than 300 million and growing rapidly in recent years.

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