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Alibaba launches Al tool to help fashion retailers create virtual try-on videos


Alibaba's PicCopilot has launched Fashion Reels, a new tool that turns static product photos into realistic try-on videos for fashion retailers.

Powered by Alibaba’s AI, this tool generates high-quality virtual try-ons that show how garments look on different body types. It also helps fashion businesses, especially small and medium-sized ones, create engaging content without the high cost of traditional video production. Fashion Reels uses AI to simulate how clothes move and fit on models, producing lifelike videos with detailed fabric textures and accurate body alignment.

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