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All the future of transportation tech that stood out at CES 2024
TechCrunch walked the floors of CES 2024 to find all the interesting transportation tech. Here are the biggest trends we spotted.
Meanwhile, BMW and partner Amazon showed off a development project that uses generative AI, powered by the Alexa LLM, to give the automaker’s voice assistant greater capability and deliver information in a more human, conversational manner. For instance, Harman showed off its branded Ready Care system, which can measure a driver’s eye activity, cognitive load and vital signs to determine the level of focus and attention on the road ahead. Meanwhile, Mercedes presented a whole package of features that when combined creates a full experience for the driver and passengers, including an upgraded voice assistant, in-car gaming, immersive audio and an app developed by will.i.am’s new company Sound Drive that matches the throttle, brakes and steering to a sort of intelligent multichannel mixer that influences songs playing in the car.
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