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Almost half of adults on TikTok have never posted a video, research shows

Adults on TikTok lean camera-shy, a new study from Pew Research Center suggests. A survey of 2,745 adults who use TikTok revealed that 48% of respondents

A survey of 2,745 adults who use TikTok revealed that 48% of respondents have never posted a video, and a typical user hasn’t even updated their bio. The lead author of the study, Samuel Bestaver, told TechCrunch that “the level of non-posting on TikTok is really quite shocking” when compared with other platforms. As the short video platform attracts a larger user base, TikTok and its content creators assume a greater responsibility.

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