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Alphabet reports 12% increase in revenue totalling $96.47 billion in Q4 2024


The company is going ahead strongly with AI projects.

Analysts from BoA and Raymond James indicate that because of the boom of DeepSeek, Google may “push the tech giant to act with greater urgency on AI developments.” An email from Investing.com indicated the company saw a shortfall in its earnings "driven by slower Google Cloud growth," which highlights the "challenges of scaling its enterprise busienss amind fierce competition from Amazon's AWS and Microsoft's Azure." For Alphabet to reassure investors, it needs to demonstrate that its AI bets, from Gemini models to Workspace integrations, can reignite Cloud momentum while core advertising remains stable in an uncertain economy," the note read.

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