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Alta raises $11M to bring ‘Clueless’ fashion tech to life with all-star investors
Throughout her years working in technology, Jenny Wang, 28, always found herself stumbling back to one idea — a personal styling agent to help users
Throughout her years working in technology, Jenny Wang, 28, always found herself stumbling back to one idea — a personal styling agent to help users decide what to wear and buy based on their budget, lifestyle, weather and calendar. The product is backed by some heavy names, including Michelle Obama’s stylist Meredith Koop, who Wang said helped train Alta’s AI. “NYC is also a closer flight to Paris than SF,” she said, adding that LVMH and one of her angel investors, tech influencer Zita d’Hautville, is helping the company expand throughout Europe.
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