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Amazon accused of deceptive 'sales' of its own products in lawsuit

Amazon gets slapped with a lawsuit accusing it of deceptive pricing practices. The suit alleges that the company misled shoppers by showing inflated prices for Fire TVs.

The suit alleges that Amazon deceived shoppers by showing inflated list prices for Fire TVs, thus making discounts seem more significant than they actually were. It goes on to accuse the company of tricking its customers into buying Fire TVs by omitting "critical information" concerning the length of the sale and when the list price was actually in use. The lawsuit alleges violations of Washington’s Consumer Protection Act, which bans “unfair methods of competition and unfair or deceptive acts or practices in the conduct of any trade or commerce.” Plaintiff David Ramirez seeks compensatory and punitive damages, in addition to an injunction to stop Amazon from continuing the alleged practices.

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