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Amazon Ads Launches a New AI Video Generator


Long-time Slashdot reader theodp writes: On Thursday, Amazon Ads announced Video Generator and Live Image, "our first generative AI-powered technology designed to remove creative barriers and enable brands to produce lifestyle imagery that enhances ad performance." Amazon's blog post calls it "a n...

Long-time Slashdot reader theodp writes: On Thursday, Amazon Ads announced Video Generator and Live Image, "our first generative AI-powered technology designed to remove creative barriers and enable brands to produce lifestyle imagery that enhances ad performance." Amazon's blog post calls it "a new feature that uses generative AI technology to make it easier for advertisers to create more interesting and relevant video ads for customers. An accompanying video demonstrates how Amazon's AI-powered tech can be used to animate still images, making it appear that steam is rising from a coffee mug, flowers are being blown in the wind, the night sky is changing breathtakingly behind a telescope, and that waves are breaking behind a smart speaker at the beach.

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