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Amazon Alexa might be getting a huge AI upgrade, but it'll cost you extra
It looks like this feature won’t be part of Amazon Prime memberships.
Amazon is reportedly stepping up to compete with OpenAI and Google by boosting Alexa with generative AI features, but it’ll cost a monthly subscription fee to access. Ever since ChatGPT made its debut in late 2022, tech giants like Microsoft and Google have been hustling to upgrade their virtual assistants with generative AI. Last year, Amazon’s then-senior vice president of devices and services, David Limp, mentioned to The Verge that the retail giant would likely charge for a supercharged AI version of Alexa.
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