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Amazon Alexa’s big AI upgrade could require a new subscription
Another Amazon subscription?
It’s no secret that Amazon is busy overhauling Alexa with generative AI, but a new report from CNBC reveals that the company plans to make people pay extra for it. When Amazon launches its “more conversational” version of Alexa to the public later this year, the company will reportedly make users pay for a subscription separate from its $139 membership to Prime. Since the launch of ChatGPT in late 2022, Amazon, Google, and Apple have all been racing to make their existing assistants more useful with generative AI that can include context, vary in tone, and maintain more natural-sounding conversations.
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