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Amazon at 30: What next for 'The Everything Company'?

Can Amazon sustain its rapid growth since 1994 - or will rivals or regulators cut it down to size?

One option is to try to tie the threads between existing businesses: the vast amounts of shopping data Amazon has for its Prime members might help it sell adverts on its streaming service, which - like its rivals - is increasingly . Just this week Amazon killed a business robot line, external after only nine months - Ms Kodali says that it is just one of a "whole graveyard of bad ideas" the company tried and discarded in order to find the successful ones. For Juozas Kaziukėnas, founder of e-commerce intelligence firm Marketplace Pulse, its size poses another problem: the places its Western customers live in simply can not take much more stuff.

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