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Amazon boasts record Prime Day sales fueled by electronics and back-to-school shopping


Sales in the U.S. alone reached around $14.2 billion, according to reports.

Sales rose by 11% compared to last year, and factors contributing to this increase could include better discounts offered by Amazon and the event being closer to the back-to-school season in the country. Members took advantage of deals from brands like Sol de Janeiro, Apple, Dyson, and Ring, as well as small businesses like TruSkin, ALOHA, Blueland, and Native Pet. Amazon said in its Prime Day recap that members took advantage of deals from brands like Sol de Janeiro, Apple, Dyson, and Ring, as well as small businesses like TruSkin, ALOHA, Blueland, and Native Pet.

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