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Amazon brings its Rufus AI shopping assistant to more international markets
Amazon is extending the availability of its AI-enabled shopping assistant, Rufus, to more markets in Europe and the Americas. The ecommerce giant has been
The AI chatbot has been trained on Amazon’s arsenal of data, spanning customer reviews, product catalogs, and other tangential public data to be primed to answer shoppers’ natural language questions — such as: “can you recommend some great gifts for kids under 5?,” or “compare different kinds of coffee makers.” To access Rufus, shoppers in the new markets must update their Amazon Shopping app to the latest version, then they can tap a little icon at the bottom-right which surfaces a familiar chatbot-style interface. “We will keep improving our AI models and fine-tuning responses to continuously make Rufus more helpful over time,” the company wrote in a blog post.
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