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Amazon buys parts of MX Player assets to boost India presence


Amazon acquires parts of MX Player assets, in a bid to improve streaming reach and local content in India's smaller cities.

Sony, while considering a merger of its Indian division with Zee, a media company, also showed interest in purchasing MX Player. MX Player enjoys considerable popularity in smaller Indian cities, contrasting with Amazon’s e-commerce service, which has primarily appealed to consumers in larger urban areas. She has also contributed to the Guardian and received training at the BBC As an audience, trends, and SEO specialist, she has participated in panel events alongside Google.

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